THE MERIT

BRAND IDENTITY // INTERIOR SPACE // SIGNAGE

Overview
In a collaboration with JB Vang Construction, architectural firm Collier and interior design firm Studio BV, a commercial building renovation called The Merit, located in St. Paul was underway and needed a brand identity, a unique interior meeting space and signage for the building itself.

Result
Created a brand identity, signage, and interior experience that conveys a high-end modern feel that both acknowledges and contrasts with the historic past of the building itself while also complementing the up-and-coming neighborhood.

Creative Direction: Jason Hammond
Art Direction: Melissa Kiefer