LINCOLN ACADEMY

BRAND IDENTITY

Overview
A prep school that offers high school basketball players the opportunity to bring their athletic academic capabilities to the next level was merging with a school called Winston Salem Christian. As a result, a new mascot logo of the lion was needed to represent this school merger and for the basketball program to utilize.

Result
Created an updated lion mascot logo and family of marks for Lincoln Academy that attracts young student-athletes as well as adding a sense of credibility to the school with outside audiences.

Creative Direction: Jason Hammond
Art Direction: Melissa Kiefer