THE LORIENT
BRANDING // PRINT MATERIALS
Overview
Located at the corner of Sunnyside and France Avenue, a new high-end residential and multi-use building located in the neighborhood of Edina needed a name and brand identity. The brand needed to convey a high-end boutique feel that could both complement and stand out in the neighborhood while also attracting and attaining residents.
Objective
Created The Lorient brand identity along with printed promotional brochure that looks and feels welcoming, sophisticated and elegant while complementing the neighborhood.
Creative Direction: Jason Hammond
Art Direction: Melissa Kiefer
