Overview
A couple opening a cycling shop in River Falls, WI needs an entire brand for their new company. They offer range of services from bike sales and rentals, service and repair, cycling classes, retail, apparel, and they even offer coffee and beer. The Garage Bikes and Brew is striving to educate and energize people with their passion for cycling by creating an inviting and engaging community space.

Result
Created a family of marks that feel authentic, rustic and approachable, that can be used for multiple purposes and product applications.

Creative Direction: Jason Hammond
Art Direction: Melissa Kiefer